Australian Reptile Park
The Australian Reptile Park (ARP) had a unique challenge; they needed a complete overhaul of their 300-page website, and they needed it before their busy school holiday period.
With a tight 3-month deadline to design and deliver, we created a brand new experience that championed their spirit of adventure. My role was to determine the approach that would ensure we met our deadline, set the creative direction and lead our design team, keeping the client engaged and excited along the way.
Fun, but functional; creating flexibility without visual compromise.
One of the most important goals of the new site was to create an ecosystem that would align with the kids and young families who form the core audience, while making it easy for busy parents to make quick decisions. By looking to their heritage logo for inspiration, we created a retro, yet modern visual language that encapsulated their history, combined with seamless UX and packaged up in a high-performing CMS.
The ARP website will continue to grow as new exhibitions, shows, animals and facilities open. To account for future growth and changing requirements, we backed the new experience up wth a modular design system approach which makes it simple to expand across all 300 pages, and provides firm foundations that can evolve as the park does.
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